About Open Design

Karen’s specialties are brand identity, logo design, package design, and print design. She studied graphic design, advertising, and fine art at Wesleyan University, Paier College of Art and Sacred Heart University. Karen graduated in 1987 with a Commercial Arts degree, then quickly ventured into the freelance design field where she gained skillful knowledge at an array of advertising agencies in the New York metropolitan area. In 1993, Karen moved to Boulder, Colorado to further build her portfolio in the natural foods and technology sectors. In May 2007, Karen began doing business as Open Design, LLC.

Karen’s portfolio includes household names such as; Mott’s, Cadbury, Canada Dry, Nestlé, Pitney Bowes, Citicorp, Pepsi, General Foods, Celestial Seasonings, Dream, Health Valley, WestSoy, Westbrae Natural, Walnut Acres, Arrowhead Mills, Allegro Coffee, Google, as well as numerous small businesses and start-ups.

When not designing, Karen enjoys spending time with her husband and pup. Her other interests include; fitness, e-biking, board sports, DIY home projects, gardening, painting, sewing, vegetarian cooking, and being a voice for animals in peril.

Graphic Design Specialties: Brand Development, Logo Design, Package Design, Brochures, Business Cards, Signage, Large Format Tradeshow Graphics, Print and Web Advertising, All Other Print Collateral

Copywriting Servies: Headlines, Editing, Tag Lines, Product/Service

Marketing Guidance: Topics include; Brand Personality, Competitor Evaluation, Competitor Separation, Brand Admiration, Shelf-set Examination*, FDA Compliances*, UPC Acquisition*, Sell Sheet Requirements*

*For Product Development

Ad Agency/Freelance: Design and prepress print production for in-house design teams, ad agencies, and marketing professionals.

NOTE TO AD AGENCIES AND RECRUITERS: Due to signed non-disclosure agreement contracts, ad agencies and their clients are confidential. In addition, ad agency work and design cannot be included on my website or portfolio.