About

Karen Steenekamp is a logo, branding, and package design specialist. She helps small businesses and startups succeed — notably, companies that promote social responsibility or personal enrichment.

When not designing, Karen enjoys spending time with her husband and pup. Her other interests are fitness, board sports, DIY home projects, gardening, painting, plant-based cooking, and being an advocate for vulnerable people and animals.

Work Ethics and Values

When you hire Karen, your marketing materials will be designed to help empower your business with trust and confidence.

While working with her, your experience will be personable, and the design process will be seamless. Also, your budget, direction, and ideas will all be obliged.

The results will be a strong brand that is uniquely yours while attracting the right people to shop and buy.

Services for In-house Design Teams, Ad Agencies, and Marketing Professionals

Creative: Specializing in print design for all types of design jobs — including; logos, branding, packaging, brochures, sell sheets, direct mail, FSIs, POP displays, large format graphics, web and print ads, and suchlike.

Prepress Production: Well-versed in the standard printing methods — offset, digital, and flexo, with ink specifying for 4-color process, spot colors, or both. Also, a press check is an option for color-critical jobs.

Project Management: From beginning to end, projects are carefully managed. Throughout the entire process, client feedback, the budget, and deadline are obliged.

NOTE TO AD AGENCIES AND RECRUITERS: Due to signed non-disclosure agreement contracts, ad agencies and their clients are confidential. Ad agency work and design cannot be included on Karen Steenekamp’s website or portfolio.

Services and Capabilities

Graphic Design Specialties: brand development, logo design, package design, brochures, business cards, signage, large format tradeshow graphics, print and web banner advertising, all other print collateral

Copywriting Servies: headlines, tag lines, editing

Marketing Guidance: topics include; brand personality, competitor evaluation, competitor separation, brand admiration, shelf-set examination*, FDA compliances*, UPC acquisition*, sell sheet requirements*

Exclusions: Website design and development

*For product development